Friday, October 25, 2013

CREATIVTY

     New media coupled with new technology has fostered creativity all over the Internet. A great example of this is the New Yorker article by Sasha Frere-Jones "1+1+1=1: The new math of mashups," where the creation of the "Grey Album" was discussed. DJ Danger Mouse took instrumentals from the Beatles' White Album and remixed them and laid Jay-Z a capella verses from his Black Album to create the Grey Album. This was only possible because of the technology available to him, the data that was so readily available online.
     New Media has allowed one's creativity to be easily molded and formed into a finished product that is able to be consumed by the masses. Blogs allow anyone with an interest in writing to become and author/writer. YouTube allows us all to become video producers/directors/stars. New media hasn't given us any new abilities, it has just allowed the masses to do all the things that a select few had to go to school for years for. It has broken down (old) hard technologies and made them easier for all of us to use. Simplified things. With so many people able to create anything they can think of, it makes it easier to share thoughts and ideas with others, who in turn, can share your idea and help foster growth allowing your idea to flourish.

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